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Aligning perfectly with the encroaching NZ winter, Madeline North aka So Below delivers another perfect slice of dark pop with her brand new single Ruin which releases worldwide today.

Showcasing North’s shimmering pop sensibilities, Ruin was co-written with US electronic pop artist and remixer SOMBEAR (Now, Now) and fellow NZ singer and songwriter extraordinaire Chelsea Jade (Teacups/Watercolours). Says North of the track, “This song was written the day after I finished watching Stranger Things so it definitely has some teen angst and spooky vibes in there. I wrote it with my friends Brad Hale (SOMBEAR, Now, Now) and Chelsea Jade almost a year ago; basically it's about trying to rely on someone who always ends up letting you down. It’s one of my favorite tracks to date."

Ruin releases after the long slow burn of Hard which saw the single included in Spotify’s illustrious New Music Friday playlist in both the USA and Canada with the track now cracking over 250k streams through the platform. Locally, Hard has been supported by Dunedin’s Radio 1, spending 4 consecutive weeks on the listener voted top 11 chart, plus spot plays on George FM. Hard was also included in Radio Hauraki’s Local’s Only rotate, with the video being bestowed ‘Upload of The Week’ status across MTV Australia and New Zealand - gaining rotational feature plays across both territories.

Ruin has recieved the support of NZ on Air and is included in June’s edition of New Tracks. The single will be released in the UK via Limited Health (S4U, Ravenna). The Music Video for Ruin is set to be released this winter.

Praise for So Below –

Every so often an artist comes along that you just know from the first track is something special. So Below is just such an artist. –

Quite frankly we’re addicted to this girl, and there’s no slowing down. - Sniffers

The perfect tune to welcome the blissful drear of fall. –

We’re left wishing she would just hurry up and release more. –

Listen to Ruin through Spotify and Soundcloud

Ruin is available for purchase now from iTunes

Follow So Below -

*Photo credit Nina Jordan

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