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MCK DEBUTS WITH FRESH POP SOUND IN NEW SINGLE, ‘MAGNETS’

March 28, 2018

 

Auckland based songwriter Mckenzie Comer is back under a new name with a fresh pop sound. MCK debuts with her first single and accompanying video for ‘Magnets’, releasing today.

 

You might not recognise her this time around — reflecting on her previous experiences in the music industry and taking back control, she’s found strength in her vulnerability; forging a new path as a woman of the wild with stories to tell. Co-produced by Djeisan Suskov (Leisure) and Jordan Arts (HIGH HØØPS), ‘Magnets’ is an atmospheric world swimming in sonic warmth, a broken love song showcasing a songwriting maturity beyond her 21 years.

 

Directed by first-timer Nicole Brannen with Bill Bycroft behind the camera, the unorthodox visual concept further exemplifies the departure from her teenage years as a YouTube sensation with a burgeoning career in Nashville. Making a bold move to press pause at the age of 16, Comer honed her songwriting out of the public eye throughout the following years, forming a new creative direction and reigniting her sense of self in the process.

 

Comer states, “Music has been a private and sacred escape for a few years now, and as excited as I am to share my art it is daunting to open myself up like this again. I had to be ready and it had to be with the right people. It was some kind of perfect trick of the universe that I was at the very edge of the two biggest years of coming into my own that I met Jordan and Djeisan. I had all of this built up energy and inspiration. All three of us got into the studio and ‘Magnets’ is the result.”

 

‘Magnets’ is the first chapter for MCK, with a body of work to come. Watch this space. 

 

‘Magnets’ is available now through Spotify, iTunes and all other digital outlets. The NZ On Air funded video is out now.

 

Follow MCK:

 

https://www.twitter.com/mynameismck
https://www.facebook.com/mynameismck
https://www.instagram.com/mckmusic

 

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